make.it.great

There’s a whole lot that can be said for the power of stories, but when it comes to marketing, the story seems like a strange place to start. But I’m convinced that even the most boring information can be enhanced with an element of story, and the real trick to amazing results is actually just honesty. If you need an actor and a script to get your message out, you might be doing it wrong. So whether you’re making a recruiting video for your corporation, an ad for your small business, or a video of your wedding day, start with the story.